What’s your main goal? Provide enough information to convince the user to click through to your landing page. When writing copy for text ads, remember that you can’t cram in every possible detail about your offer. With so few characters, accompanied by a barely visible image (which doesn’t even show up in all placements), every element of the ad is crucial for getting the user’s attention. Also, LinkedIn appears to automatically add an extra CTA to text ads in some formats (see the “Learn more” link in the examples above). Below, see some examples of how LinkedIn can show these ads: Generally, text ads appear just above the feed or in the right sidebar. Here are a few tips to use text ads effectively in your ad account. Well, you may be missing out on some cost-effective leads by not testing text ads. While cheaper than a full-page spread, they’re much less visible. On the surface, text ads may have about the same amount of appeal as classified ads in a newspaper. Why run ads with a limited number of characters and a tiny image, when your ads can appear directly in the feed, with more copy and a larger image? Ever since LinkedIn rolled out sponsored content ads, text ads have taken the back burner.
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